Wednesday, 16 January 2013

President’s participation in a tobacco event?

The President of India, Pranab Mukherjee, says the news, is participating in a tobacco company’s event in New Delhi. It looks ironical on the very face of it in the sense that tobacco products are supposed to be fully discouraged both at the national as well as international level. The proposed event is a prize distribution of the company concerned and there are people who can say that the function has nothing to do with promoting any tobacco product, but such a view is only highly irrelevant in the context of the fact that when President of India adores a function by his august presence, the company concerned is automatically the focus. Company concerned being that of a tobacco brand, the  message that goes public is obviously in relation to publicity of the brand concerned. As a result, the relative product gains more of a momentum instead of being discouraged, as per need of the day, once the President of the country attends it.

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