There are many a movements launched by several organisations in the country to cleanse the holy river Ganga. They are fighting to seek an immediate remedy to save the holy river from different pollutants which have spoiled it to an extreme level. Nothing has happened as yet, nor there is any sign of any improvement in any manner any where. Promises after promises are there but to no avail. We were told in our childhood that the water of Ganga is purest in the world with the saying that one dip in the river is capable of enhancing the life span of the person who does so. We were also told that the water of Ganga is such that it can never be polluted. What we see now is just different. Pollution in the river is every day increasing by leaps and bounds, and if there is no check on it immediately, the problem is likely to aggravate to the extent that at some stage it may not be reversible at all. The study conducted by the National Cancer Registry Programme under the Indian Council of Medical Research reveals the alarming signals indicating that those living by the side of river or those using its water for drinking purposes are more prone to fall victims as cancer patients. It is high time that the needful be done on urgency footing failing which the menace so indicated may assume graver proportions.