It was Raksha Bandhan yesterday. A very very HAPPY RAKSHA BANDHAN. The shopping spree at a large scale was there much in advance in the market with the massive demand for rakhees and the dealers in it had a great day for themselves. In a materialistic world of today this great link of India’s heritage has its own significance standing much above many a trifles of the day with its own mark of a sacred sanctity. India being a solitary country all over the world vested with the credit of observing this festival at a mega scale since the early stages of Vedic era it has multitude of followers abroad mainly the Indians since settled there. The festival is not at all confined to the followers of Hinduism alone and I know several of the people belonging to other religions who love it and practice it too deeply impressed as they do feel with the serenity and security aspect of it. History has it that an Indian queen tied a rakhee to the then emperor of India Humayun and in return he solemnly offered her his life long protection and patronage to which promise he faithfully stuck. A rakhee knot got more strengthened as a symbol of security and faith with a great human touch since then. A sister and a brother apart, it brings people of all sects and shades together with a bond of love and affection. It has assumed much more of a significance in an atmosphere of insecurity to women that is frighteningly rampant in the society in a gigantic measure presently. The festival, let us wish, continues to act as a shield and a buckler to the women folk in particular in the country till eternity.
Monday, 11 August 2014
Raksha Bandhan–a pious bond of love between sisters and brothers:
Wednesday, 13 November 2013
Are consumers really a rich lot?
Development or no development but it looks really so anomalous that consumers are now no more the people who once hankered all the time for some financial relief or the other. This phenomenon is quite manifest when you cast a look on the crowds of the shoppers thronging in malls and the other sundry shops in the market. If there is paucity of the resources, how come they are capable of affording a sumptuous shopping spree. There are mainly two reasons for such an anomalous position –one that standard of living on the part of the people in general has gone too high and –two that there is no dearth of black money in the country facilitating uncalled for deals and transactions. The best option for using black money lie with the hotels, restaurants and sundry shopping markets where one can spend as lavishly as he wants remaining fully unnoticed identity wise. Culture of the type like this could have been better recognized if there was a compatible developmental growth enabling the people to consume a sort of well accounted for amount of money.
Sunday, 21 April 2013
Consumer is the king this summer, they say:
As per reports from the media, consumers in a biggest ever number are all set for heavy buyings this summer like they are the kings capable of an affordability for any level of shopping. How it is? In fact different companies have come out with several schemes including discounts, rebate and concessions. The banks and other financial agencies are already there to offer easy loans with convenient EMIs and other liberalisations in repayment programmes. Besides all this, there is no dearth of black money in the country which can be used at its best through varied kinds of shoppings. It is this feature which virtually makes consumers the kings as they can very well use their unaccounted for money for shopping purposes going altogether fully unnoticed. It is out of question for those who have duly accounted for money to afford such a shopping spree. Whatever the schemes and programmes are sumptuously advertised by different companies are aimed at facilitating the rich of varying shades, and has nothing to do with helping the poor or those who have a limited source of income like salary earners, pensioners and the daily wagers.
Thursday, 8 November 2012
Why go for an adulterated food stuff?
Festivals are a hay day for business community, particularly sweets sellers on a festive occasion like Diwali. which falls due within next few days. Their primary concern is making money totally unmindful, deliberately of course, of the fact as to what type of stuff they are providing to their customers. It is all fully adulterated and, in a way, it carries poison with it. There are lot many cases reported every now and then by the media about this, but there is hardly any impact of such reports on the governmental agencies. They supervise the market just as a ritual without being serious on taking stringent action against those found guilty of the fictitious deal. Most surprising a factor is that even customers don’t take such state of affairs seriously. They just go and buy the sweets ignoring the reality that it may seriously harm their family members, or those whom they offer them as a greeting gesture on the festival. During Holi, another important festival like Diwali, same thing happens. If shop keepers indulge into such activities, they do it for their own selfish interest, but why the customers should not bother about it. At least they are the ones who are supposed to be extra vigilant about the health and wellness of their family members and their circles of interest. They have options to resort to other commodities like dry fruits or other eatables available in the market, but in this respect too, they are required to be extra cautious that the place from where they are purchasing necessary items of their use, they should be of their trust and confidence.
Monday, 29 October 2012
Competition is the key note for any market:
These are the days for every day soaring prices for every thing. The only factor which keeps it within control at least to some extent is the element of competition. If this element is not there, no body knows where the price rise could have landed by now. Take auto vehicles for instance. It’s a scooty, motor bike, or a car, they are all available at quite reasonable a price. So are the other products including food items which too are procurable at their barest minimum. Be it in the name of some festival or some other significant event, or some special week or month, there is a concession allowed for all this, and the concession counts much from over all cost point of view. Credit for this sort of some respite goes only to this very element called competition. More the competition, more is the relaxation in overall prices. Competition is an inbuilt phenomenon, which lays down a curb on rising tendency of the prices, and no credit for this is attributable to any external agencies.
Saturday, 24 May 2008
Shopping with Black Friday
Wednesday, 23 April 2008
What ultimately pays is quality
Markets are full of competitions and a perpetual tug of war continues on who can have a better score in making their products more and more acceptable to customers to secure bigger profits. Normal strategy adopted by the dealers in this context is to fix up a bigger price tag with the idea that higher the cost higher the yield. This is something that sounds unrealistic.As current scenario reveals, modern age is not that much for cheaper rates, they are for a quality product. It doesn't construe that a dealer may fix a higher rate to earn more profits. This has actually to be in a reverse order in the sense that price tags are moderately worked out with quality of the product as a basic factor. It's not long back that some stock market tycoons had to suffer a big setback as they fixed up their newly launched IPO at an exhorbitant price. It was Ambani's Reliance Power. The launch was a tremendous success apparently due to company's reputation and goodwill in the market but no sooner it had a take off it flopped. The reason being too ambitious a price for the shares. They took drastic measures including reduction in price by offering bonus shares but till date it has failed to win the confidence of the share traders mainly including common share holders. IPOs that followed were priced moderately and they worked well. Quality angle is not a phenomenon to be measured in isolation ignoring the price aspect. Quality is a primary factor no doubt but it has tobe coupled with a moderate price tag. Raising the price tag without a matching quality hardly works for a product and takers are not receptive to it. True, present day generation of buyers is not that much concerned with the rates but they do care to compare it with the quality factor which dominates their decisions on buying. As against this, if the rates are much cheaper and there is no quality, consumers don't accept it all. Quality is foremost and it is measured well by the customers if supported with a reasonable price tag.