As per reports from the media, consumers in a biggest ever number are all set for heavy buyings this summer like they are the kings capable of an affordability for any level of shopping. How it is? In fact different companies have come out with several schemes including discounts, rebate and concessions. The banks and other financial agencies are already there to offer easy loans with convenient EMIs and other liberalisations in repayment programmes. Besides all this, there is no dearth of black money in the country which can be used at its best through varied kinds of shoppings. It is this feature which virtually makes consumers the kings as they can very well use their unaccounted for money for shopping purposes going altogether fully unnoticed. It is out of question for those who have duly accounted for money to afford such a shopping spree. Whatever the schemes and programmes are sumptuously advertised by different companies are aimed at facilitating the rich of varying shades, and has nothing to do with helping the poor or those who have a limited source of income like salary earners, pensioners and the daily wagers.