It matters much as to how you treat yourself for the simple reason that your normal expectations are that others should behave well with you. Many of those practicing ART OF LIVING themselves do not follow this. Charity begins at home and those who impart preachings themselves adopt the adage they will surely leave a practical message to others to fall in line. Otherwise too, it is a normal common sense that what you sow you reap. Why not take care while sowing to ensure that it elicits the desired fruits when the efforts materialise. Let it not be just a matter of culture, more importantly it is the truth of life. Life is after all what one makes it.