Nano’s new version:

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It was too slump a market in relation to auto vehicles during the last quarter of the last year 2013. Manufacturers are giving a neck to neck fight to their competitors in the market. Tough competition is always useful for improved products pouring in the market and there are several versions of new car models available to the customers mainly those who have a fancy for new products. Much talked about ‘Nano’ of Tata which was given a hyper publicity for being cheapest four wheeler in the world too has come out with a revised version. There is nothing like much of an improvement in the revised model except that it may have a power steering. It may cost 2 lakhs+ as against its current version (base model) which stands priced at 1.47 lakhs. Nano was given a grand welcome by the customers for the reason that it was publicised as the cheapest one which later did not prove to be a fact as cost was considerably enhanced after it was launched. Be it Tata or any other manufacturer, there is none to compromise their profit with the result that cost continues growing higher. The enthusiasts for a cheaply priced a car are yet to wait for some one who brings out a cheaper model compatible to the people in lower income group.

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Maruti Suzuki suffers a set back!

Maruti Suzuki, known till the other day as the biggest car producer in the country, has resumed functioning, but it has not yet come out of the set back it suffered due to strike by its employees  followed by the lockout the company declared as covered in one of my posts in another blog titled as Lockout in Maruti Suzuki. It appears the company will have to strive further hard to recover its old record. The company’s production level, as per news appearing in the press. is currently for the month of August 54,154 units as compared to what it was a year back at 91,442 units. It amounts to a colossal loss to the company. The company already has tough competition to face with other car producers in the country and this set back has dragged it much backward. The company hardly had such a situation to face, excepting slightly of course, when Tatas introduced their Nana to the market, as mentioned by me in an earlier post in this very blog titled as Nano comes in, Maruti800 goes out. May be it takes a little more time, but the company with its talented human mechanism at their command is likely to recover soon by taking the concerned workmen unions into confidence.

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A revolution called 'Nano'

Looking too small apparently, the tiny 'Nano' is practically big enough to meet the need of the people who otherwise can't afford going for big cars. Utility and use wise, this is the vehicle sumptuously capable of passing through even lanes and streets and there lies the advantage of this car coupled with the feature that it is quite consumption friendly from fuel point of view with 20+ mileage per ltr. Cost wise it is much worth its value as an amount of 1 lakh of rupees in today's market is not considered to be a big sum. With 8% less in space outwardsly when compared to Maruti 800, it is 21% more than that in the interior giving sufficient leg space to the passengers. It is a moving story that inspired Ratan Tata to go for production of a small car. While travelling he saw a woman taking shelter under a tree alongwith her husband and two children as they couuldn't physically afford travelling further because it was raining. They must have been some junior middle class family who were not in a position to manage any vehicle beyond a scooter. Tata instantly madeup his mind to produce some small vehicle which can easily be affordable by the people unable to apply their option for big cars. Such an inspiration drawn by him speaks volumes about a normal human being in him who gets worried on seeing others in difficulty. Bringing out such a car for which Indian engineers with Tata worked day and night is certainly not a commercial venture to earn profits, it is infact a great service to the people of the country. All praise to Ratan Tata the great.

Kudos to Ratan Tata

Tatas have been the ones known for creating history in business world and up to their family traditions they are still breaking their own track records -latest being the innovation incarnate the Nano, the small low priced car that is a revolution in itself.It was possible for a visionary like Ratan Tata only to offer this low priced car to people in the junior middle class. Moved he felt seeing the middle class people in the lower rung who had problems in travelling by public transport with small kids and had to suffer from lack of options in the absence of the required resource to buy a car and this plight of theirs led the Tata to plan this mode of transport for them pricing it low but equipped with features which are necessary for a convenient journey. The cost has 3 models -Standard, Semi Standard and Deluxe and these variants are from the point of view of different categories of consumers. The original cost of the standard model is 1.25 Lac as against 1.55 lac for semi standard and 1.75 for Deluxe models. Models include VAT in the price tag. It looks so funny and ridiculous that the Government has no consideration for the problems of the common man remaining always dead set to recover whatever maximum amount they can from the public. If Tata can manage the barest minimum for the car so produced by him,why the Government can't relax their taxation mode and rate to suit the consumers. After all this is an era when small car like Nano can't be termed as any luxury item, they are rather necessaries. None can doubt the success of this car and also its utility but what is a must is a little more of price relaxation which is possible only when VAT is either waived,withdrawn or atleast minimised.